CMS data snapshot: July 2026
Facility results compared with averages for CMS-certified nursing homes in North Carolina. Ratings, staffing and turnover measure different parts of care and should be reviewed together.
Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.
A side-by-side view of the two CMS inspection cycles included in the current dataset.
Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.
Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).
Swipe tabs for staffing, quality and ownership.
Willow Creek Nursing and Rehabilitation Center is a 2-star Medicare and Medicaid certified nursing home in Goldsboro, North Carolina with 200 certified beds. It has been operating since 1974. Its overall CMS rating is 2 out of 5.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Protect each resident from the wrongful use of the resident's belongings or money.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Ensure services provided by the nursing facility meet professional standards of quality.
Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Provide care and assistance to perform activities of daily living for any resident who is unable.
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| PRINCIPLE IT SERVICES, INC. | DIRECT OWNERSHIP INTEREST | Organization | N/A | Jan 1, 2011 |
| PRINCIPLE LONG TERM CARE, INC. | DIRECT OWNERSHIP INTEREST | Organization | N/A | Jan 1, 2011 |
| KRISHNARAJ, RAMESH | MANAGING CONTROL - GOVERNING BODY | Individual | N/A | Mar 1, 2023 |
| STROUD, WENDY | MANAGING CONTROL - GOVERNING BODY | Individual | N/A | May 24, 2021 |
| BOICE, GALE | CORPORATE OFFICER | Individual | N/A | Mar 5, 2018 |
| HOOD, LYNN | CORPORATE OFFICER | Individual | N/A | Nov 1, 2017 |
| JOHNSON, DIANNE | CORPORATE OFFICER | Individual | N/A | Jan 1, 2011 |
| PRINCIPLE LONG TERM CARE, INC. | OPERATIONAL/MANAGERIAL CONTROL | Organization | N/A | Jan 1, 2011 |
| HOOD, LYNN | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2017 |
| PRINCIPLE IT SERVICES, INC. | ADP OF THE SNF | Organization | N/A | Jan 1, 2011 |
| PRINCIPLE LONG TERM CARE, INC. | ADP OF THE SNF | Organization | N/A | Jun 17, 2025 |
| BOICE, GALE | ADP OF THE SNF | Individual | N/A | Mar 5, 2018 |
| HILL, RAYMOND | ADP OF THE SNF | Individual | N/A | Jan 1, 2011 |
| HILL, ROBERT | ADP OF THE SNF | Individual | N/A | Jan 1, 2011 |
| HILL, STEPHEN | ADP OF THE SNF | Individual | N/A | Jan 1, 2011 |
| KRISHNARAJ, RAMESH | ADP OF THE SNF | Individual | N/A | Mar 1, 2023 |
| STROUD, WENDY | ADP OF THE SNF | Individual | N/A | Jun 17, 2025 |
Compare CMS ratings and recorded fines for Willow Creek Nursing and Rehabilitation Center and nearby alternatives.
Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.
This chain operates 44 facilities. View all →