NursingHomes.us
StatesRankingsCompare
NursingHomes.us

Independent nursing-home comparison using official CMS data. Not affiliated with the U.S. government.

Browse

  • All States
  • Rankings
  • Compare
  • Guides

Data

  • Nursing Home Chains
  • Inspection Codes
  • Data Sources

About

  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
© 2026 NursingHomes.us. All data from CMS.gov.
HomeNorth CarolinaWillow Creek Nursing and Rehabilitation Center

Willow Creek Nursing and Rehabilitation Center

2401 Wayne Memorial Drive, Goldsboro, NC 275349197362121WebsiteGoogle Maps
2.4on Google(68 reviews)
2/5Below Average
Accepts Medicare Accepts Medicaid Sprinkler System

CMS data snapshot: July 2026

Health
2/5
Staffing
2/5
Quality
4/5
Beds
200
certified
3 fine(s) totaling $15,358

How Willow Creek Nursing and Rehabilitation Center Compares in North Carolina

Facility results compared with averages for CMS-certified nursing homes in North Carolina. Ratings, staffing and turnover measure different parts of care and should be reviewed together.

CMS overall rating
2/5
NC average
2.9/5
Below state average
Health inspection rating
2/5
NC average
2.9/5
Below state average
Staffing rating
2/5
NC average
2.7/5
Below state average
Nursing hours per resident
3.58 hrs/day
NC average
3.82 hrs/day
Below state average
RN hours per resident
0.51 hrs/day
NC average
0.61 hrs/day
Below state average
Staff turnover
59.2%
NC average
49.1%
Higher than state average

Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.

What the Data Highlights

Its 2/5 overall CMS rating is below the North Carolina average of 2.9/5.
Its 2/5 health inspection rating is below the North Carolina average of 2.9/5.
Reported RN time is 0.51 hours per resident per day, below the state average of 0.61.
Staff turnover is 59.2%, higher than the North Carolina average of 49.1%.

Health Inspection Trend

A side-by-side view of the two CMS inspection cycles included in the current dataset.

Previous cycle
11
deficiency citations
Inspected Dec 6, 2024
Most recent cycle
4
deficiency citations
Inspected Mar 19, 2026
The most recent cycle recorded 7 fewer deficiency citations than the previous cycle.

Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.

Cost & Demographics

Semi-Private Room
$8,122/mo
North Carolina median
Private Room
$9,125/mo
North Carolina median
Wayne County 65+
19,497
16.6% of county
County Population
117,480
Wayne County

Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).

Swipe tabs for staffing, quality and ownership.

Willow Creek Nursing and Rehabilitation Center is a 2-star Medicare and Medicaid certified nursing home in Goldsboro, North Carolina with 200 certified beds. It has been operating since 1974. Its overall CMS rating is 2 out of 5.

Beds
200
Avg Residents/Day
165.2
Ownership
For profit - Limited Liability company
Provider Type
Medicare and Medicaid
In Hospital
No
First Approved
Jun 1, 1974
Sprinklers
Yes
Council
Resident
County
Wayne
Last Inspection
Mar 19, 2026
Deficiencies (Cycle 1)
4
Weighted Score
48.0
Infection Citations
0

Deficiency Citations (19)

F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Mar 19, 2026Corrected: NoCycle: 1
F0584Minimal Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Mar 19, 2026Corrected: NoCycle: 1
F0684Actual Harm

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

Survey: Feb 13, 2026Corrected: NoCycle: 1
F0689Actual Harm

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Survey: Feb 13, 2026Corrected: NoCycle: 1
F0580Potential for Harm

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

Survey: Jan 24, 2025Corrected: NoCycle: 2
F0584Potential for Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Dec 6, 2024Corrected: NoCycle: 2
F0602Potential for Harm

Protect each resident from the wrongful use of the resident's belongings or money.

Survey: Dec 6, 2024Corrected: NoCycle: 2
F0656Potential for Harm

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Survey: Dec 6, 2024Corrected: NoCycle: 2
F0658Potential for Harm

Ensure services provided by the nursing facility meet professional standards of quality.

Survey: Dec 6, 2024Corrected: NoCycle: 2
F0695Potential for Harm

Provide safe and appropriate respiratory care for a resident when needed.

Survey: Dec 6, 2024Corrected: NoCycle: 2
F0726Potential for Harm

Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.

Survey: Dec 6, 2024Corrected: NoCycle: 2
F0760Potential for Harm

Ensure that residents are free from significant medication errors.

Survey: Dec 6, 2024Corrected: NoCycle: 2
F0582Potential for Harm

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

Survey: Nov 30, 2023Corrected: NoCycle: 3
F0867Potential for Harm

Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.

Survey: Nov 30, 2023Corrected: NoCycle: 3
F0689Potential for Harm

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Survey: Nov 30, 2023Corrected: NoCycle: 3
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Nov 30, 2023Corrected: NoCycle: 3
F0584Potential for Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Nov 30, 2023Corrected: NoCycle: 3
F0677Potential for Harm

Provide care and assistance to perform activities of daily living for any resident who is unable.

Survey: Nov 30, 2023Corrected: NoCycle: 3
F0688Potential for Harm

Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

Survey: Nov 30, 2023Corrected: NoCycle: 3
Total Fines
$15,358
Number of Fines
3
Payment Denials
0
Total Penalties
3

Penalty History

FineFeb 13, 2026
$4,394
FineFeb 13, 2026
$4,394
FineDec 6, 2024
$6,570

Staffing hours per resident per day. The black line shows the national average.

Nurse Aide1.97 hrs
National avg: 2.32 hrs
LPN1.10 hrs
National avg: 0.86 hrs
RN0.51 hrs
National avg: 0.69 hrs
Total Nursing3.58 hrs
National avg: 3.86 hrs
Weekend Total3.32 hrs
National avg: 0.00 hrs
Physical Therapist0.12 hrs
National avg: 0.07 hrs
Total Turnover
59.2%
RN Turnover
46.4%
Administrators Left
1

Quality measures as percentages of residents. Lower is better for all measures.

Ownership Type
For profit - Limited Liability company
Recent Change
No

Owners & Managers (17)

NameRoleTypeOwnership %Since
PRINCIPLE IT SERVICES, INC.DIRECT OWNERSHIP INTERESTOrganizationN/AJan 1, 2011
PRINCIPLE LONG TERM CARE, INC.DIRECT OWNERSHIP INTERESTOrganizationN/AJan 1, 2011
KRISHNARAJ, RAMESHMANAGING CONTROL - GOVERNING BODYIndividualN/AMar 1, 2023
STROUD, WENDYMANAGING CONTROL - GOVERNING BODYIndividualN/AMay 24, 2021
BOICE, GALECORPORATE OFFICERIndividualN/AMar 5, 2018
HOOD, LYNNCORPORATE OFFICERIndividualN/ANov 1, 2017
JOHNSON, DIANNECORPORATE OFFICERIndividualN/AJan 1, 2011
PRINCIPLE LONG TERM CARE, INC.OPERATIONAL/MANAGERIAL CONTROLOrganizationN/AJan 1, 2011
HOOD, LYNNOPERATIONAL/MANAGERIAL CONTROLIndividualN/ANov 1, 2017
PRINCIPLE IT SERVICES, INC.ADP OF THE SNFOrganizationN/AJan 1, 2011
PRINCIPLE LONG TERM CARE, INC.ADP OF THE SNFOrganizationN/AJun 17, 2025
BOICE, GALEADP OF THE SNFIndividualN/AMar 5, 2018
HILL, RAYMONDADP OF THE SNFIndividualN/AJan 1, 2011
HILL, ROBERTADP OF THE SNFIndividualN/AJan 1, 2011
HILL, STEPHENADP OF THE SNFIndividualN/AJan 1, 2011
KRISHNARAJ, RAMESHADP OF THE SNFIndividualN/AMar 1, 2023
STROUD, WENDYADP OF THE SNFIndividualN/AJun 17, 2025

Compare Nearby Nursing Homes

Compare CMS ratings and recorded fines for Willow Creek Nursing and Rehabilitation Center and nearby alternatives.

All North Carolina facilities
Willow Creek Nursing and Rehabilitation Center
Goldsboro, NCCurrent facility
CMS
2/5
Health
2/5
Staffing
2/5
Recorded fines: $15,358
Goldsboro Rehabilitation and Healthcare Center
Goldsboro, NC3,696 ft
CMS
3/5
Health
3/5
Staffing
3/5
Recorded fines: $16,153
O'Berry Neuro-Medical Treatment Center
Goldsboro, NC4.2 mi
CMS
1/5
Health
1/5
Staffing
N/A
Recorded fines: $167,242
Mount Olive Center
Mount Olive, NC15.2 mi
CMS
1/5
Health
1/5
Staffing
1/5
Recorded fines: $171,721
Greendale Forest Nursing and Rehabilitation Center
Snow Hill, NC17.2 mi
CMS
2/5
Health
3/5
Staffing
1/5
Recorded fines: $18,132
NC State Veterans Home-Kinston
Kinston, NC20.7 miAbuse flag
CMS
1/5
Health
1/5
Staffing
4/5
Recorded fines: $74,987
Wilson Healthcare and Rehabilitation Center
Wilson, NC21.6 mi
CMS
5/5
Health
5/5
Staffing
3/5
Recorded fines: None
FacilityDistanceCMSHealthStaffingRecorded fines
Willow Creek Nursing and Rehabilitation Center
Goldsboro, NC · Current facility
—2/52/52/5$15,358
Goldsboro Rehabilitation and Healthcare Center
Goldsboro, NC
3,696 ft3/53/53/5$16,153
O'Berry Neuro-Medical Treatment Center
Goldsboro, NC
4.2 mi1/51/5N/A$167,242
Mount Olive Center
Mount Olive, NC
15.2 mi1/51/51/5$171,721
Greendale Forest Nursing and Rehabilitation Center
Snow Hill, NC
17.2 mi2/53/51/5$18,132
NC State Veterans Home-Kinston
Kinston, NC
20.7 mi1/51/54/5$74,987
Wilson Healthcare and Rehabilitation Center
Wilson, NC
21.6 mi5/55/53/5None recorded

Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.

Frequently Asked Questions

What is the CMS rating for Willow Creek Nursing and Rehabilitation Center?▾
Willow Creek Nursing and Rehabilitation Center has an overall CMS rating of 2 out of 5 stars, with a health inspection rating of 2/5, staffing rating of 2/5, and quality measures rating of 4/5. This facility is rated below average.
How much does Willow Creek Nursing and Rehabilitation Center cost per month?▾
While individual facility pricing is not publicly available, the median nursing home cost in North Carolina is $8,122/month for a semi-private room and $9,125/month for a private room (Genworth/CareScout 2024). Willow Creek Nursing and Rehabilitation Center participates in Medicare and Medicaid, which may cover some or all costs depending on eligibility.
Has Willow Creek Nursing and Rehabilitation Center had any health inspection violations?▾
Willow Creek Nursing and Rehabilitation Center had 4 deficiency citations in its most recent health inspection (Mar 19, 2026). The current CMS dataset records 3 fine(s) totaling $15,358.
What are the staffing levels at Willow Creek Nursing and Rehabilitation Center?▾
Willow Creek Nursing and Rehabilitation Center provides 3.58 total nursing staff hours per resident per day, including 0.51 RN hours, 1.10 LPN hours, and 1.97 nurse aide hours. The total staff turnover rate is 59.2%.
How many beds does Willow Creek Nursing and Rehabilitation Center have?▾
Willow Creek Nursing and Rehabilitation Center has 200 certified beds with an average of 165.2 residents per day, resulting in approximately 83% occupancy. The facility is For profit - Limited Liability company owned and is part of the Principle Long Term Care chain.
Are there other nursing homes near Willow Creek Nursing and Rehabilitation Center?▾
Yes. This page lists 6 nearby nursing homes in North Carolina, including 2 in Goldsboro. Compare their CMS ratings, staffing, inspections and fines before choosing a facility.
What do patients and families say about Willow Creek Nursing and Rehabilitation Center?▾
On Google Maps, Willow Creek Nursing and Rehabilitation Center has a rating of 2.4 out of 5 based on 68 reviews. This is an independent rating from visitors and families, separate from the official CMS government rating of 2/5.

Part of Principle Long Term Care

This chain operates 44 facilities. View all →