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Data from CMS, Census Bureau & CareScout. Not affiliated with the U.S. government.

© 2026 NursingHomes.us. All data from CMS.gov.
HomeNorth CarolinaWillow Creek Nursing and Rehabilitation Center

Willow Creek Nursing and Rehabilitation Center

2401 Wayne Memorial Drive, Goldsboro, NC 275349197362121
3/5Average
Accepts Medicare Accepts Medicaid Sprinkler System
Health
3/5
Staffing
3/5
Quality
4/5
Beds
200
certified
1 fine(s) totaling $6,570

Key Findings

• CMS rates this facility 3/5 stars (average)

• Has 200 certified beds with an average of 148.8 residents per day (74% occupancy)

• Last health inspection found 7 deficiencies (inspected Dec 6, 2024)

• Has been fined a total of $6,570 across 1 fine(s)

• Total nursing staff: 3.77 hours per resident per day

• Staff turnover rate: 58.2% (high)

• Part of the Principle Long Term Care chain (44 facilities)

Willow Creek Nursing and Rehabilitation Center is a 3-star Medicare and Medicaid certified nursing home in Goldsboro, North Carolina with 200 certified beds. It has been operating since 1974. The facility scored at average compared to North Carolina facilities.

Beds
200
Avg Residents/Day
148.8
Ownership
For profit - Corporation
Provider Type
Medicare and Medicaid
In Hospital
No
First Approved
Jun 1, 1974
Sprinklers
Yes
Council
Resident
County
Wayne
Last Inspection
Dec 6, 2024
Deficiencies (Cycle 1)
7
Weighted Score
37.0
Infection Citations
0

Deficiency Citations (24)

F0656Potential for Harm

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Survey: Dec 6, 2024Corrected: NoCycle: 1
F0658Potential for Harm

Ensure services provided by the nursing facility meet professional standards of quality.

Survey: Dec 6, 2024Corrected: NoCycle: 1
F0695Potential for Harm

Provide safe and appropriate respiratory care for a resident when needed.

Survey: Dec 6, 2024Corrected: NoCycle: 1
F0726Potential for Harm

Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.

Survey: Dec 6, 2024Corrected: NoCycle: 1
F0584Potential for Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Dec 6, 2024Corrected: NoCycle: 1
F0602Potential for Harm

Protect each resident from the wrongful use of the resident's belongings or money.

Survey: Dec 6, 2024Corrected: NoCycle: 1
F0760Potential for Harm

Ensure that residents are free from significant medication errors.

Survey: Dec 6, 2024Corrected: NoCycle: 1
F0580Potential for Harm

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

Survey: Jan 24, 2025Corrected: NoCycle: 2
F0582Potential for Harm

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

Survey: Nov 30, 2023Corrected: NoCycle: 2
F0688Potential for Harm

Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

Survey: Nov 30, 2023Corrected: NoCycle: 2
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Nov 30, 2023Corrected: NoCycle: 2
F0867Potential for Harm

Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.

Survey: Nov 30, 2023Corrected: NoCycle: 2
F0584Potential for Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Nov 30, 2023Corrected: NoCycle: 2
F0677Potential for Harm

Provide care and assistance to perform activities of daily living for any resident who is unable.

Survey: Nov 30, 2023Corrected: NoCycle: 2
F0689Potential for Harm

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Survey: Nov 30, 2023Corrected: NoCycle: 2
F0637Minimal Harm

Assess the resident when there is a significant change in condition

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0657Potential for Harm

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0693Potential for Harm

Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0694Potential for Harm

Provide for the safe, appropriate administration of IV fluids for a resident when needed.

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0698Potential for Harm

Provide safe, appropriate dialysis care/services for a resident who requires such services.

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0756Potential for Harm

Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0761Potential for Harm

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0867Potential for Harm

Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.

Survey: Nov 18, 2022Corrected: NoCycle: 3
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Nov 18, 2022Corrected: NoCycle: 3
Total Fines
$6,570
Number of Fines
1
Payment Denials
0
Total Penalties
1

Penalty History

FineDec 6, 2024
$6,570

Staffing hours per resident per day. The black line shows the national average.

Nurse Aide2.16 hrs
National avg: 2.35 hrs
LPN0.96 hrs
National avg: 0.86 hrs
RN0.65 hrs
National avg: 0.68 hrs
Total Nursing3.77 hrs
National avg: 3.89 hrs
Weekend Total3.42 hrs
National avg: 0.00 hrs
Physical Therapist0.08 hrs
National avg: 0.07 hrs
Total Turnover
58.2%
RN Turnover
43.3%
Administrators Left
1

Quality measures as percentages of residents. Lower is better for all measures.

Ownership Type
For profit - Corporation
Recent Change
No

Owners & Managers (10)

NameRoleTypeOwnership %Since
PRINCIPLE IT SERVICES, INC.5% OR GREATER DIRECT OWNERSHIP INTERESTOrganizationN/AJan 1, 2011
PRINCIPLE LONG TERM CARE, INC.5% OR GREATER DIRECT OWNERSHIP INTERESTOrganizationN/AJan 1, 2011
HILL, RAYMOND5% OR GREATER DIRECT OWNERSHIP INTERESTIndividualN/AJan 1, 2011
HILL, ROBERT5% OR GREATER DIRECT OWNERSHIP INTERESTIndividualN/AJan 1, 2011
HILL, STEPHEN5% OR GREATER DIRECT OWNERSHIP INTERESTIndividualN/AJan 1, 2011
PRINCIPLE LONG TERM CARE, INC.OPERATIONAL/MANAGERIAL CONTROLOrganizationN/AJan 1, 2011
HOOD, LYNNOPERATIONAL/MANAGERIAL CONTROLIndividualN/ANov 1, 2017
BOICE, GALECORPORATE OFFICERIndividualN/AMar 5, 2018
HOOD, LYNNCORPORATE OFFICERIndividualN/ANov 1, 2017
JOHNSON, DIANNECORPORATE OFFICERIndividualN/AJan 1, 2011

Nearby Nursing Homes

All North Carolina facilities

Goldsboro Rehabilitation and Healthcare Center

Goldsboro, NC · 130 beds

For profit$24,850 in fines
Health
Staffing
Quality
3628 ft

O'Berry Neuro-Medical Treatment Center

Goldsboro, NC · 144 beds

Government$167,242 in fines
Health
Staffing
Not Rated
Quality
4.2 mi

Frequently Asked Questions

What is the CMS rating for Willow Creek Nursing and Rehabilitation Center?▾
Willow Creek Nursing and Rehabilitation Center has an overall CMS rating of 3 out of 5 stars, with a health inspection rating of 3/5, staffing rating of 3/5, and quality measures rating of 4/5. This facility is rated average.
Has Willow Creek Nursing and Rehabilitation Center had any health inspection violations?▾
Willow Creek Nursing and Rehabilitation Center had 7 deficiency citations in its most recent health inspection (Dec 6, 2024). The facility has been fined a total of $6,570 across 1 fine(s).
What are the staffing levels at Willow Creek Nursing and Rehabilitation Center?▾
Willow Creek Nursing and Rehabilitation Center provides 3.77 total nursing staff hours per resident per day, including 0.65 RN hours, 0.96 LPN hours, and 2.16 nurse aide hours. The total staff turnover rate is 58.2%.
How many beds does Willow Creek Nursing and Rehabilitation Center have?▾
Willow Creek Nursing and Rehabilitation Center has 200 certified beds with an average of 148.8 residents per day, resulting in approximately 74% occupancy. The facility is For profit - Corporation owned and is part of the Principle Long Term Care chain.
Are there other nursing homes near Willow Creek Nursing and Rehabilitation Center?▾
Yes, there are 2 other nursing homes in Goldsboro, North Carolina with an average rating of 2.3/5. You can compare all facilities on the Goldsboro nursing homes page.

Part of Principle Long Term Care

This chain operates 44 facilities. View all →