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HomeNew JerseyBirchwood Rehabilitation and Healthcare Center

Birchwood Rehabilitation and Healthcare Center

205 Birchwood Ave, Cranford, NJ 070169082726660WebsiteGoogle Maps
4.0on Google(320 reviews)
5/5Much Above Average
Accepts Medicare Accepts Medicaid Sprinkler System

CMS data snapshot: July 2026

Health
4/5
Staffing
3/5
Quality
5/5
Beds
200
certified

How Birchwood Rehabilitation and Healthcare Center Compares in New Jersey

Facility results compared with averages for CMS-certified nursing homes in New Jersey. Ratings, staffing and turnover measure different parts of care and should be reviewed together.

CMS overall rating
5/5
NJ average
3.3/5
Above state average
Health inspection rating
4/5
NJ average
2.8/5
Above state average
Staffing rating
3/5
NJ average
3.0/5
Close to state average
Nursing hours per resident
3.35 hrs/day
NJ average
3.85 hrs/day
Below state average
RN hours per resident
0.37 hrs/day
NJ average
0.68 hrs/day
Below state average
Staff turnover
30.3%
NJ average
39.7%
Lower than state average

Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.

What the Data Highlights

Its 5/5 overall CMS rating is above the New Jersey average of 3.3/5.
Its 4/5 health inspection rating is above the New Jersey average of 2.8/5.
Reported nursing time is 3.35 hours per resident per day, below the state average of 3.85.
Reported RN time is 0.37 hours per resident per day, below the state average of 0.68.

Health Inspection Trend

A side-by-side view of the two CMS inspection cycles included in the current dataset.

Previous cycle
10
deficiency citations
Inspected Aug 6, 2024
Most recent cycle
4
deficiency citations
Inspected Dec 11, 2025
The most recent cycle recorded 6 fewer deficiency citations than the previous cycle.

Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.

Cost & Demographics

Semi-Private Room
$12,419/mo
New Jersey median
Private Room
$13,718/mo
New Jersey median
Union County 65+
83,680
14.6% of county
County Population
572,079
Union County

Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).

Swipe tabs for staffing, quality and ownership.

Birchwood Rehabilitation and Healthcare Center is a 5-star Medicare and Medicaid certified nursing home in Cranford, New Jersey with 200 certified beds. It has been operating since 1972. Its overall CMS rating is 5 out of 5.

Beds
200
Avg Residents/Day
185.3
Ownership
For profit - Limited Liability company
Provider Type
Medicare and Medicaid
In Hospital
No
First Approved
Sep 1, 1972
Sprinklers
Yes
Council
Resident
County
Union
Last Inspection
Dec 11, 2025
Deficiencies (Cycle 1)
4
Weighted Score
31.0
Infection Citations
0

Deficiency Citations (25)

F0550Potential for Harm

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

Survey: Dec 11, 2025Corrected: NoCycle: 1
F0584Potential for Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Dec 11, 2025Corrected: NoCycle: 1
F0684Potential for Harm

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

Survey: Dec 11, 2025Corrected: NoCycle: 1
F0700Potential for Harm

Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.

Survey: Dec 11, 2025Corrected: NoCycle: 1
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Nov 14, 2024Corrected: NoCycle: 2
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0698Potential for Harm

Provide safe, appropriate dialysis care/services for a resident who requires such services.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0755Potential for Harm

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0584Potential for Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0641Potential for Harm

Ensure each resident receives an accurate assessment.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0656Potential for Harm

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0686Potential for Harm

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0711Potential for Harm

Ensure the resident's doctor reviews the resident's care, writes, signs and dates progress notes and orders, at each required visit.

Survey: Aug 6, 2024Corrected: NoCycle: 2
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0637Potential for Harm

Assess the resident when there is a significant change in condition

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0695Potential for Harm

Provide safe and appropriate respiratory care for a resident when needed.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0755Potential for Harm

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0578Potential for Harm

Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0641Potential for Harm

Ensure each resident receives an accurate assessment.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0658Potential for Harm

Ensure services provided by the nursing facility meet professional standards of quality.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0688Potential for Harm

Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0761Potential for Harm

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

Survey: Aug 4, 2022Corrected: NoCycle: 3
F0921Potential for Harm

Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public.

Survey: Aug 4, 2022Corrected: NoCycle: 3
Total Fines
$0
Number of Fines
0
Payment Denials
0
Total Penalties
0

No penalties on record.

Staffing hours per resident per day. The black line shows the national average.

Nurse Aide2.01 hrs
National avg: 2.32 hrs
LPN0.97 hrs
National avg: 0.86 hrs
RN0.37 hrs
National avg: 0.69 hrs
Total Nursing3.35 hrs
National avg: 3.86 hrs
Weekend Total3.01 hrs
National avg: 0.00 hrs
Physical Therapist0.08 hrs
National avg: 0.07 hrs
Total Turnover
30.3%
RN Turnover
36.8%
Administrators Left
0

Quality measures as percentages of residents. Lower is better for all measures.

Ownership Type
For profit - Limited Liability company
Recent Change
No

Owners & Managers (12)

NameRoleTypeOwnership %Since
CRANFORD HOLDCO LLC5% OR GREATER DIRECT OWNERSHIP INTERESTOrganization100%Aug 1, 2022
COPPER NJ TRUST5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
GOLD NJ TRUST5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
MALT FAMILY TRUST5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
NJ MAZEL PARENTCO LLC5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
NJ NOBLE PARENTCO LLC5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
SGS 2010 FAMILY TRUST5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
SILVER NJ TRUST5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
TYH 2017 TRUST5% OR GREATER INDIRECT OWNERSHIP INTERESTOrganizationN/AAug 1, 2022
MEISNER, ROBERT5% OR GREATER INDIRECT OWNERSHIP INTERESTIndividualN/AAug 1, 2022
GOLDBERGER, SHLOMOW-2 MANAGING EMPLOYEEIndividualN/AAug 1, 2022
BAK, PINCHOSCORPORATE OFFICERIndividualN/AAug 1, 2022

Compare Nearby Nursing Homes

Compare CMS ratings and recorded fines for Birchwood Rehabilitation and Healthcare Center and nearby alternatives.

All New Jersey facilities
Birchwood Rehabilitation and Healthcare Center
Cranford, NJCurrent facility
CMS
5/5
Health
4/5
Staffing
3/5
Recorded fines: None
Cranford Park Care
Cranford, NJ1.1 mi
CMS
2/5
Health
2/5
Staffing
2/5
Recorded fines: None
Cornell Hall Care & Rehabilitation Center
Union, NJ1.3 mi
CMS
3/5
Health
2/5
Staffing
2/5
Recorded fines: $182,251
Mountainside Skilled Nursing and Rehab
Mountainside, NJ3.0 mi
CMS
3/5
Health
2/5
Staffing
3/5
Recorded fines: None
Complete Care at Clark LLC
Clark, NJ3.2 mi
CMS
4/5
Health
4/5
Staffing
1/5
Recorded fines: $25,753
Plaza Healthcare & Rehabilitation Center
Elizabeth, NJ3.3 mi
CMS
4/5
Health
4/5
Staffing
4/5
Recorded fines: None
Childrens Specialized Hospital Mountainside
Mountainside, NJ3.4 mi
CMS
5/5
Health
5/5
Staffing
5/5
Recorded fines: None
FacilityDistanceCMSHealthStaffingRecorded fines
Birchwood Rehabilitation and Healthcare Center
Cranford, NJ · Current facility
—5/54/53/5None recorded
Cranford Park Care
Cranford, NJ
1.1 mi2/52/52/5None recorded
Cornell Hall Care & Rehabilitation Center
Union, NJ
1.3 mi3/52/52/5$182,251
Mountainside Skilled Nursing and Rehab
Mountainside, NJ
3.0 mi3/52/53/5None recorded
Complete Care at Clark LLC
Clark, NJ
3.2 mi4/54/51/5$25,753
Plaza Healthcare & Rehabilitation Center
Elizabeth, NJ
3.3 mi4/54/54/5None recorded
Childrens Specialized Hospital Mountainside
Mountainside, NJ
3.4 mi5/55/55/5None recorded

Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.

Frequently Asked Questions

What is the CMS rating for Birchwood Rehabilitation and Healthcare Center?▾
Birchwood Rehabilitation and Healthcare Center has an overall CMS rating of 5 out of 5 stars, with a health inspection rating of 4/5, staffing rating of 3/5, and quality measures rating of 5/5. This facility is rated above average.
How much does Birchwood Rehabilitation and Healthcare Center cost per month?▾
While individual facility pricing is not publicly available, the median nursing home cost in New Jersey is $12,419/month for a semi-private room and $13,718/month for a private room (Genworth/CareScout 2024). Birchwood Rehabilitation and Healthcare Center participates in Medicare and Medicaid, which may cover some or all costs depending on eligibility.
Has Birchwood Rehabilitation and Healthcare Center had any health inspection violations?▾
Birchwood Rehabilitation and Healthcare Center had 4 deficiency citations in its most recent health inspection (Dec 11, 2025). The current CMS dataset records no fines for this facility.
What are the staffing levels at Birchwood Rehabilitation and Healthcare Center?▾
Birchwood Rehabilitation and Healthcare Center provides 3.35 total nursing staff hours per resident per day, including 0.37 RN hours, 0.97 LPN hours, and 2.01 nurse aide hours. The total staff turnover rate is 30.3%.
How many beds does Birchwood Rehabilitation and Healthcare Center have?▾
Birchwood Rehabilitation and Healthcare Center has 200 certified beds with an average of 185.3 residents per day, resulting in approximately 93% occupancy. The facility is For profit - Limited Liability company owned and is part of the Atlas Healthcare chain.
Are there other nursing homes near Birchwood Rehabilitation and Healthcare Center?▾
Yes. This page lists 6 nearby nursing homes in New Jersey, including 1 in Cranford. Compare their CMS ratings, staffing, inspections and fines before choosing a facility.
What do patients and families say about Birchwood Rehabilitation and Healthcare Center?▾
On Google Maps, Birchwood Rehabilitation and Healthcare Center has a rating of 4.0 out of 5 based on 320 reviews. This is an independent rating from visitors and families, separate from the official CMS government rating of 5/5.

Part of Atlas Healthcare

This chain operates 29 facilities. View all →