CMS data snapshot: July 2026
Facility results compared with averages for CMS-certified nursing homes in New Jersey. Ratings, staffing and turnover measure different parts of care and should be reviewed together.
Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.
A side-by-side view of the two CMS inspection cycles included in the current dataset.
Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.
Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).
Swipe tabs for staffing, quality and ownership.
Birchwood Rehabilitation and Healthcare Center is a 5-star Medicare and Medicaid certified nursing home in Cranford, New Jersey with 200 certified beds. It has been operating since 1972. Its overall CMS rating is 5 out of 5.
Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Provide safe, appropriate dialysis care/services for a resident who requires such services.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Ensure the resident's doctor reviews the resident's care, writes, signs and dates progress notes and orders, at each required visit.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.
Ensure services provided by the nursing facility meet professional standards of quality.
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public.
No penalties on record.
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| CRANFORD HOLDCO LLC | 5% OR GREATER DIRECT OWNERSHIP INTEREST | Organization | 100% | Aug 1, 2022 |
| COPPER NJ TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| GOLD NJ TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| MALT FAMILY TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| NJ MAZEL PARENTCO LLC | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| NJ NOBLE PARENTCO LLC | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| SGS 2010 FAMILY TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| SILVER NJ TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| TYH 2017 TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| MEISNER, ROBERT | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Individual | N/A | Aug 1, 2022 |
| GOLDBERGER, SHLOMO | W-2 MANAGING EMPLOYEE | Individual | N/A | Aug 1, 2022 |
| BAK, PINCHOS | CORPORATE OFFICER | Individual | N/A | Aug 1, 2022 |
Compare CMS ratings and recorded fines for Birchwood Rehabilitation and Healthcare Center and nearby alternatives.
Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.
This chain operates 29 facilities. View all →