• CMS rates this facility 5/5 stars (above average)
• Has 200 certified beds with an average of 182.5 residents per day (91% occupancy)
• Last health inspection found 4 deficiencies (inspected Dec 11, 2025)
• No fines on record
• Total nursing staff: 3.34 hours per resident per day
• Staff turnover rate: 26.0%
• Part of the Atlas Healthcare chain (28 facilities)
Birchwood Rehabilitation and Healthcare Center is a 5-star Medicare and Medicaid certified nursing home in Cranford, New Jersey with 200 certified beds. It has been operating since 1972. The facility scored above average compared to New Jersey facilities.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Ensure each resident receives an accurate assessment.
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Provide safe, appropriate dialysis care/services for a resident who requires such services.
Ensure the resident's doctor reviews the resident's care, writes, signs and dates progress notes and orders, at each required visit.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Provide and implement an infection prevention and control program.
Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.
Assess the resident when there is a significant change in condition
Ensure each resident receives an accurate assessment.
Ensure services provided by the nursing facility meet professional standards of quality.
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Provide safe and appropriate respiratory care for a resident when needed.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Provide and implement an infection prevention and control program.
Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public.
No penalties on record.
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| CRANFORD HOLDCO LLC | 5% OR GREATER DIRECT OWNERSHIP INTEREST | Organization | 100% | Aug 1, 2022 |
| COPPER NJ TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| GOLD NJ TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| MALT FAMILY TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| NJ MAZEL PARENTCO LLC | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| NJ NOBLE PARENTCO LLC | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| SGS 2010 FAMILY TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| SILVER NJ TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| TYH 2017 TRUST | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | N/A | Aug 1, 2022 |
| MEISNER, ROBERT | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Individual | N/A | Aug 1, 2022 |
| BAK, PINCHOS | CORPORATE OFFICER | Individual | N/A | Aug 1, 2022 |
| GOLDBERGER, SHLOMO | W-2 MANAGING EMPLOYEE | Individual | N/A | Aug 1, 2022 |
This chain operates 28 facilities. View all →