CMS data snapshot: July 2026
Facility results compared with averages for CMS-certified nursing homes in North Carolina. Ratings, staffing and turnover measure different parts of care and should be reviewed together.
Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.
A side-by-side view of the two CMS inspection cycles included in the current dataset.
Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.
Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).
Swipe tabs for staffing, quality and ownership.
Heartland Living & Rehab at the Moses H Cone Memor is a 4-star Medicare and Medicaid certified nursing home in Greensboro, North Carolina with 107 certified beds. It has been operating since 1991. Its overall CMS rating is 4 out of 5.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Have a registered nurse on duty 8 hours a day; and select a registered nurse to be the director of nurses on a full time basis.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
No penalties on record.
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| NOAH K DUNCAN MRTL TR | 5% OR GREATER DIRECT OWNERSHIP INTEREST | Organization | 100% | Apr 30, 2013 |
| WILSON, HORACE | W-2 MANAGING EMPLOYEE | Individual | N/A | Aug 23, 2017 |
| BOYETTE, BARBARA | CORPORATE DIRECTOR | Individual | N/A | Mar 8, 2007 |
| GILLIAM, ROBERT | CORPORATE DIRECTOR | Individual | N/A | Nov 14, 2008 |
| GILLIAM, ROBERT | CORPORATE OFFICER | Individual | N/A | Sep 1, 2021 |
| SCHMIDLIN, JAMES | CORPORATE OFFICER | Individual | N/A | Sep 1, 2021 |
| CENTURY CARE MANAGEMENT, INC. | OPERATIONAL/MANAGERIAL CONTROL | Organization | N/A | Mar 8, 2007 |
Compare CMS ratings and recorded fines for Heartland Living & Rehab at the Moses H Cone Memor and nearby alternatives.
Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.
This chain operates 7 facilities. View all →