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Data from CMS, Census Bureau & CareScout. Not affiliated with the U.S. government.

© 2026 NursingHomes.us. All data from CMS.gov.
HomeNew JerseyLaurel Bay Health & Rehabilitation Center

Laurel Bay Health & Rehabilitation Center

32 Laurel Avenue, Keansburg, NJ 077347327878100
1/5Much Below Average
Accepts Medicare Accepts Medicaid Sprinkler System
Health
1/5
Staffing
3/5
Quality
2/5
Beds
123
certified
1 fine(s) totaling $15,873

Key Findings

• CMS rates this facility 1/5 stars (below average)

• Has 123 certified beds with an average of 83.3 residents per day (68% occupancy)

• Last health inspection found 15 deficiencies (inspected Jan 7, 2025)

• Has been fined a total of $15,873 across 1 fine(s)

• Total nursing staff: 3.07 hours per resident per day

• Staff turnover rate: 36.5%

Laurel Bay Health & Rehabilitation Center is a 1-star Medicare and Medicaid certified nursing home in Keansburg, New Jersey with 123 certified beds. It has been operating since 1998. The facility scored below average compared to New Jersey facilities.

Beds
123
Avg Residents/Day
83.3
Ownership
For profit - Corporation
Provider Type
Medicare and Medicaid
In Hospital
No
First Approved
Mar 18, 1998
Sprinklers
Yes
Council
Resident
County
Monmouth
Last Inspection
Jan 7, 2025
Deficiencies (Cycle 1)
15
Weighted Score
125.3
Infection Citations
0

Deficiency Citations (22)

F0656Potential for Harm

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Survey: Jul 3, 2025Corrected: NoCycle: 1
F0658Potential for Harm

Ensure services provided by the nursing facility meet professional standards of quality.

Survey: Jul 3, 2025Corrected: NoCycle: 1
F0689Immediate Jeopardy

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Survey: Jul 3, 2025Corrected: NoCycle: 1
F0558Potential for Harm

Reasonably accommodate the needs and preferences of each resident.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0584Potential for Harm

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0641Potential for Harm

Ensure each resident receives an accurate assessment.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0656Potential for Harm

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0658Potential for Harm

Ensure services provided by the nursing facility meet professional standards of quality.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0689Potential for Harm

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0695Potential for Harm

Provide safe and appropriate respiratory care for a resident when needed.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0883Potential for Harm

Develop and implement policies and procedures for flu and pneumonia vaccinations.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0919Potential for Harm

Make sure that a working call system is available in each resident's bathroom and bathing area.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0690Potential for Harm

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

Survey: Jan 7, 2025Corrected: NoCycle: 1
F0644Potential for Harm

Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

Survey: Jan 18, 2024Corrected: NoCycle: 2
F0728Potential for Harm

Ensure that nurse aides who have worked more than 4 months, are trained and competent; and nurse aides who have worked less than 4 months are enrolled in appropriate training.

Survey: Jan 18, 2024Corrected: NoCycle: 2
F0580Potential for Harm

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

Survey: Jan 18, 2024Corrected: NoCycle: 2
F0658Potential for Harm

Ensure services provided by the nursing facility meet professional standards of quality.

Survey: Sep 7, 2021Corrected: NoCycle: 3
F0695Potential for Harm

Provide safe and appropriate respiratory care for a resident when needed.

Survey: Sep 7, 2021Corrected: NoCycle: 3
F0698Potential for Harm

Provide safe, appropriate dialysis care/services for a resident who requires such services.

Survey: Sep 7, 2021Corrected: NoCycle: 3
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Sep 7, 2021Corrected: NoCycle: 3
Total Fines
$15,873
Number of Fines
1
Payment Denials
0
Total Penalties
1

Penalty History

FineJul 3, 2025
$15,873

Staffing hours per resident per day. The black line shows the national average.

Nurse Aide1.71 hrs
National avg: 2.35 hrs
LPN0.91 hrs
National avg: 0.86 hrs
RN0.44 hrs
National avg: 0.68 hrs
Total Nursing3.07 hrs
National avg: 3.89 hrs
Weekend Total2.68 hrs
National avg: 0.00 hrs
Physical Therapist0.10 hrs
National avg: 0.07 hrs
Total Turnover
36.5%
RN Turnover
20.0%
Administrators Left
1

Quality measures as percentages of residents. Lower is better for all measures.

Ownership Type
For profit - Corporation
Recent Change
No

Owners & Managers (3)

NameRoleTypeOwnership %Since
WILLINGER, JOEL5% OR GREATER DIRECT OWNERSHIP INTERESTIndividual100%Mar 18, 1998
GREENBERGER, ERICOPERATIONAL/MANAGERIAL CONTROLIndividualN/AOct 8, 2015
GREENBERGER, ERICW-2 MANAGING EMPLOYEEIndividualN/AOct 8, 2015

Frequently Asked Questions

What is the CMS rating for Laurel Bay Health & Rehabilitation Center?▾
Laurel Bay Health & Rehabilitation Center has an overall CMS rating of 1 out of 5 stars, with a health inspection rating of 1/5, staffing rating of 3/5, and quality measures rating of 2/5. This facility is rated below average.
Has Laurel Bay Health & Rehabilitation Center had any health inspection violations?▾
Laurel Bay Health & Rehabilitation Center had 15 deficiency citations in its most recent health inspection (Jan 7, 2025). The facility has been fined a total of $15,873 across 1 fine(s).
What are the staffing levels at Laurel Bay Health & Rehabilitation Center?▾
Laurel Bay Health & Rehabilitation Center provides 3.07 total nursing staff hours per resident per day, including 0.44 RN hours, 0.91 LPN hours, and 1.71 nurse aide hours. The total staff turnover rate is 36.5%.
How many beds does Laurel Bay Health & Rehabilitation Center have?▾
Laurel Bay Health & Rehabilitation Center has 123 certified beds with an average of 83.3 residents per day, resulting in approximately 68% occupancy. The facility is For profit - Corporation owned.