CMS data snapshot: July 2026
Facility results compared with averages for CMS-certified nursing homes in New Jersey. Ratings, staffing and turnover measure different parts of care and should be reviewed together.
Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.
A side-by-side view of the two CMS inspection cycles included in the current dataset.
Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.
Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).
Swipe tabs for staffing, quality and ownership.
Laurel Bay Health & Rehabilitation Center is a 1-star Medicare and Medicaid certified nursing home in Keansburg, New Jersey with 123 certified beds. It has been operating since 1998. Its overall CMS rating is 1 out of 5.
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Ensure services provided by the nursing facility meet professional standards of quality.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Make sure that a working call system is available in each resident's bathroom and bathing area.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Ensure services provided by the nursing facility meet professional standards of quality.
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Develop and implement policies and procedures for flu and pneumonia vaccinations.
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.
Ensure that nurse aides who have worked more than 4 months, are trained and competent; and nurse aides who have worked less than 4 months are enrolled in appropriate training.
Provide safe, appropriate dialysis care/services for a resident who requires such services.
Ensure services provided by the nursing facility meet professional standards of quality.
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| WILLINGER, JOEL | DIRECT OWNERSHIP INTEREST | Individual | N/A | Mar 18, 1998 |
| WILLINGER, JOEL | MANAGING CONTROL - GOVERNING BODY | Individual | N/A | Mar 18, 1998 |
| GREENBERGER, ERIC | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Feb 1, 2010 |
| WILLINGER, JOEL | TRUSTEE OF THE SNF | Individual | N/A | Mar 18, 1998 |
| GREENBERGER, ERIC | ADP OF THE SNF | Individual | N/A | Feb 1, 2010 |
| RAJ, VINUTHA | ADP OF THE SNF | Individual | N/A | Dec 1, 2025 |
| WILLINGER, JOEL | ADP OF THE SNF | Individual | N/A | Mar 18, 1998 |
Compare CMS ratings and recorded fines for Laurel Bay Health & Rehabilitation Center and nearby alternatives.
Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.