CMS data snapshot: July 2026
Facility results compared with averages for CMS-certified nursing homes in North Carolina. Ratings, staffing and turnover measure different parts of care and should be reviewed together.
Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.
A side-by-side view of the two CMS inspection cycles included in the current dataset.
Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.
Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).
Swipe tabs for staffing, quality and ownership.
East Carolina Health and Rehabilitation Center is a 1-star Medicare and Medicaid certified nursing home in Greenville, North Carolina with 130 certified beds. It has been operating since 1991. Its overall CMS rating is 1 out of 5.
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Have a registered nurse on duty 8 hours a day; and select a registered nurse to be the director of nurses on a full time basis.
Prevent the use of unnecessary psychotropic medications or use medications that may restrain a resident's ability to function.
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Make sure that a working call system is available in each resident's bathroom and bathing area.
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Allow resident to participate in the development and implementation of his or her person-centered plan of care.
Assure that each resident’s assessment is updated at least once every 3 months.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
Include as part of its infection prevention and control program, mandatory training that includes written standards, policies, and procedures for the program.
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Protect each resident from the wrongful use of the resident's belongings or money.
Arrange for the provision of hospice services or assist the resident in transferring to a facility that will arrange for the provision of hospice services.
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
+ 15 more deficiencies
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| EAST CAROLINA OPERATOR HOLDINGS LLC | 5% OR GREATER DIRECT OWNERSHIP INTEREST | Organization | 100% | Nov 1, 2025 |
| BRIDGEWATER NC HOLDINGS II LLC | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | 31% | Nov 1, 2025 |
| JBK NC HOLDINGS LLC | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | 31% | Nov 1, 2025 |
| MILANO NC HOLDINGS II LLC | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | Organization | 31% | Nov 1, 2025 |
| BAKER, JUANITA | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| BOYD, SHERRI | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| COLE, SCOTT | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| CRICKMORE, REID | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| GRADY, KIMBERLY | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| HARRIS, PAMELA | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| RAJCHENBACH, MOSHE | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| RIVERS, ABBIGAIL | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Nov 1, 2025 |
| IB MIMI 2022 FAMILY TRUST | TRUSTEE OF THE SNF | Organization | N/A | Nov 1, 2025 |
| JK 2022 FAMILY TRUST | TRUSTEE OF THE SNF | Organization | N/A | Nov 1, 2025 |
| ML MILANO 2022 FAMILY TRUST | TRUSTEE OF THE SNF | Organization | N/A | Nov 1, 2025 |
| 2575 WEST 5TH STREET LLC | ADP OF THE SNF | Organization | N/A | Nov 1, 2025 |
| ISVA HOLDINGS LLC | ADP OF THE SNF | Organization | N/A | Nov 1, 2025 |
| JKVA HOLDINGS LLC | ADP OF THE SNF | Organization | N/A | Nov 1, 2025 |
| MLVA HOLDINGS LLC | ADP OF THE SNF | Organization | N/A | Nov 1, 2025 |
| WILLIAMSPORT PROPERTY HOLDINGS II LLC | ADP OF THE SNF | Organization | N/A | Nov 1, 2025 |
| COLE, SCOTT | ADP OF THE SNF | Individual | N/A | Nov 13, 2025 |
| HARRIS, PAMELA | ADP OF THE SNF | Individual | N/A | Nov 13, 2025 |
Compare CMS ratings and recorded fines for East Carolina Health and Rehabilitation Center and nearby alternatives.
Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.