• CMS rates this facility 2/5 stars (below average)
• Has 40 certified beds with an average of 34.3 residents per day (86% occupancy)
• Last health inspection found 6 deficiencies (inspected Apr 18, 2025)
• Has been fined a total of $8,979 across 1 fine(s)
• Total nursing staff: 3.93 hours per resident per day
• Staff turnover rate: 67.9% (high)
• Part of the Hurlbut Care chain (13 facilities)
Latta Road Nursing Home East is a 2-star Medicare and Medicaid certified nursing home in Rochester, New York with 40 certified beds. It has been operating since 1978. The facility scored below average compared to New York facilities.
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Provide care and assistance to perform activities of daily living for any resident who is unable.
Provide safe and appropriate respiratory care for a resident when needed.
Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Provide and implement an infection prevention and control program.
Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.
Respond appropriately to all alleged violations.
Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.
Respond appropriately to all alleged violations.
Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Ensure that residents are free from significant medication errors.
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Provide care and assistance to perform activities of daily living for any resident who is unable.
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| HURLBUT, ROBERT | 5% OR GREATER DIRECT OWNERSHIP INTEREST | Individual | 100% | Feb 1, 2016 |
| CURLETTA, MARK | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Jul 1, 2021 |
| DAR, SONIA | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Jan 1, 2020 |
| SERGENT, MICHELLE | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Apr 1, 2025 |
| CURLETTA, MARK | CORPORATE OFFICER | Individual | N/A | Jul 16, 2021 |
| HURLBUT, ROBERT | CORPORATE OFFICER | Individual | N/A | Jan 1, 2016 |
This chain operates 13 facilities. View all →