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HomeNew YorkLatta Road Nursing Home East

Latta Road Nursing Home East

2102 Latta Road, Rochester, NY 146125852250920WebsiteGoogle Maps
2.9on Google(10 reviews)
3/5Average
Accepts Medicare Accepts Medicaid Sprinkler System

CMS data snapshot: July 2026

Health
3/5
Staffing
2/5
Quality
2/5
Beds
40
certified
1 fine(s) totaling $8,979

How Latta Road Nursing Home East Compares in New York

Facility results compared with averages for CMS-certified nursing homes in New York. Ratings, staffing and turnover measure different parts of care and should be reviewed together.

CMS overall rating
3/5
NY average
3.0/5
Close to state average
Health inspection rating
3/5
NY average
2.7/5
Above state average
Staffing rating
2/5
NY average
2.8/5
Below state average
Nursing hours per resident
3.48 hrs/day
NY average
3.62 hrs/day
Close to state average
RN hours per resident
0.38 hrs/day
NY average
0.71 hrs/day
Below state average
Staff turnover
45.7%
NY average
40.3%
Higher than state average

Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.

What the Data Highlights

Reported RN time is 0.38 hours per resident per day, below the state average of 0.71.
Staff turnover is 45.7%, higher than the New York average of 40.3%.

Health Inspection Trend

A side-by-side view of the two CMS inspection cycles included in the current dataset.

Previous cycle
8
deficiency citations
Inspected Aug 8, 2023
Most recent cycle
6
deficiency citations
Inspected Apr 18, 2025
The most recent cycle recorded 2 fewer deficiency citations than the previous cycle.

Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.

Cost & Demographics

Semi-Private Room
$13,718/mo
New York median
Private Room
$14,904/mo
New York median
Monroe County 65+
135,497
17.9% of county
County Population
756,406
Monroe County

Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).

Swipe tabs for staffing, quality and ownership.

Latta Road Nursing Home East is a 3-star Medicare and Medicaid certified nursing home in Rochester, New York with 40 certified beds. It has been operating since 1978. Its overall CMS rating is 3 out of 5.

Beds
40
Avg Residents/Day
36.9
Ownership
For profit - Individual
Provider Type
Medicare and Medicaid
In Hospital
No
First Approved
Jan 1, 1978
Sprinklers
Yes
Council
Resident
County
Monroe
Last Inspection
Apr 18, 2025
Deficiencies (Cycle 1)
6
Weighted Score
30.0
Infection Citations
0

Deficiency Citations (17)

F0582Potential for Harm

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

Survey: Apr 18, 2025Corrected: NoCycle: 1
F0677Potential for Harm

Provide care and assistance to perform activities of daily living for any resident who is unable.

Survey: Apr 18, 2025Corrected: NoCycle: 1
F0695Potential for Harm

Provide safe and appropriate respiratory care for a resident when needed.

Survey: Apr 18, 2025Corrected: NoCycle: 1
F0700Potential for Harm

Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.

Survey: Apr 18, 2025Corrected: NoCycle: 1
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Apr 18, 2025Corrected: NoCycle: 1
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Apr 18, 2025Corrected: NoCycle: 1
F0729Potential for Harm

Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.

Survey: Jan 17, 2025Corrected: NoCycle: 2
F0805Actual Harm

Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.

Survey: Jan 16, 2025Corrected: NoCycle: 2
F0610Potential for Harm

Respond appropriately to all alleged violations.

Survey: Jan 16, 2025Corrected: NoCycle: 2
F0610Potential for Harm

Respond appropriately to all alleged violations.

Survey: Aug 8, 2023Corrected: NoCycle: 2
F0657Potential for Harm

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

Survey: Aug 8, 2023Corrected: NoCycle: 2
F0756Potential for Harm

Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.

Survey: Aug 8, 2023Corrected: NoCycle: 2
F0760Potential for Harm

Ensure that residents are free from significant medication errors.

Survey: Aug 8, 2023Corrected: NoCycle: 2
F0761Potential for Harm

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

Survey: Aug 8, 2023Corrected: NoCycle: 2
F0677Potential for Harm

Provide care and assistance to perform activities of daily living for any resident who is unable.

Survey: Mar 25, 2022Corrected: NoCycle: 3
F0761Potential for Harm

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

Survey: Mar 25, 2022Corrected: NoCycle: 3
F0582Minimal Harm

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

Survey: Mar 25, 2022Corrected: NoCycle: 3
Total Fines
$8,979
Number of Fines
1
Payment Denials
0
Total Penalties
1

Penalty History

FineJan 16, 2025
$8,979

Staffing hours per resident per day. The black line shows the national average.

Nurse Aide1.98 hrs
National avg: 2.32 hrs
LPN1.12 hrs
National avg: 0.86 hrs
RN0.38 hrs
National avg: 0.69 hrs
Total Nursing3.48 hrs
National avg: 3.86 hrs
Weekend Total3.20 hrs
National avg: 0.00 hrs
Physical Therapist0.14 hrs
National avg: 0.07 hrs
Total Turnover
45.7%
RN Turnover
0.0%
Administrators Left
1

Quality measures as percentages of residents. Lower is better for all measures.

Ownership Type
For profit - Individual
Recent Change
No

Owners & Managers (12)

NameRoleTypeOwnership %Since
HURLBUT, ROBERTDIRECT OWNERSHIP INTERESTIndividualN/AJan 1, 2016
CURLETTA, MARKCORPORATE OFFICERIndividualN/AJul 16, 2021
HURLBUT, ROBERTCORPORATE OFFICERIndividualN/AJan 1, 2016
CURLETTA, MARKOPERATIONAL/MANAGERIAL CONTROLIndividualN/AJul 1, 2021
DAR, SONIAOPERATIONAL/MANAGERIAL CONTROLIndividualN/AJan 1, 2020
SERGENT, MICHELLEOPERATIONAL/MANAGERIAL CONTROLIndividualN/AApr 1, 2025
HURLBUT, ROBERTTRUSTEE OF THE SNFIndividualN/AJan 1, 2016
HURLBUT HEALTH CONSULTING, LLCADP OF THE SNFOrganizationN/AJul 8, 2025
CURLETTA, MARKADP OF THE SNFIndividualN/AJul 1, 2021
DAR, SONIAADP OF THE SNFIndividualN/AJan 1, 2020
HURLBUT, ROBERTADP OF THE SNFIndividualN/AJan 1, 2016
SERGENT, MICHELLEADP OF THE SNFIndividualN/AApr 1, 2025

Compare Nearby Nursing Homes

Compare CMS ratings and recorded fines for Latta Road Nursing Home East and nearby alternatives.

All New York facilities
Latta Road Nursing Home East
Rochester, NYCurrent facility
CMS
3/5
Health
3/5
Staffing
2/5
Recorded fines: $8,979
Latta Road Nursing Home West
Rochester, NY0 ft
CMS
5/5
Health
5/5
Staffing
2/5
Recorded fines: None
Waterview Heights Rehabilitation and Nursing Cente
Rochester, NY1,584 ft
CMS
N/A
Health
N/A
Staffing
N/A
Recorded fines: $804,844
Edna Tina Wilson Living Center
Rochester, NY4,752 ft
CMS
5/5
Health
5/5
Staffing
4/5
Recorded fines: None
Hamilton Manor Nursing Home
Rochester, NY2.9 mi
CMS
4/5
Health
4/5
Staffing
3/5
Recorded fines: None
Park Ridge Nursing Home
Rochester, NY4.4 mi
CMS
5/5
Health
4/5
Staffing
4/5
Recorded fines: None
The Brook at High Falls Nursing Home and Rehabilit
Rochester, NY4.7 mi
CMS
2/5
Health
2/5
Staffing
2/5
Recorded fines: None
FacilityDistanceCMSHealthStaffingRecorded fines
Latta Road Nursing Home East
Rochester, NY · Current facility
—3/53/52/5$8,979
Latta Road Nursing Home West
Rochester, NY
0 ft5/55/52/5None recorded
Waterview Heights Rehabilitation and Nursing Cente
Rochester, NY
1,584 ftN/AN/AN/A$804,844
Edna Tina Wilson Living Center
Rochester, NY
4,752 ft5/55/54/5None recorded
Hamilton Manor Nursing Home
Rochester, NY
2.9 mi4/54/53/5None recorded
Park Ridge Nursing Home
Rochester, NY
4.4 mi5/54/54/5None recorded
The Brook at High Falls Nursing Home and Rehabilit
Rochester, NY
4.7 mi2/52/52/5None recorded

Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.

Frequently Asked Questions

What is the CMS rating for Latta Road Nursing Home East?▾
Latta Road Nursing Home East has an overall CMS rating of 3 out of 5 stars, with a health inspection rating of 3/5, staffing rating of 2/5, and quality measures rating of 2/5. This facility is rated average.
How much does Latta Road Nursing Home East cost per month?▾
While individual facility pricing is not publicly available, the median nursing home cost in New York is $13,718/month for a semi-private room and $14,904/month for a private room (Genworth/CareScout 2024). Latta Road Nursing Home East participates in Medicare and Medicaid, which may cover some or all costs depending on eligibility.
Has Latta Road Nursing Home East had any health inspection violations?▾
Latta Road Nursing Home East had 6 deficiency citations in its most recent health inspection (Apr 18, 2025). The current CMS dataset records 1 fine(s) totaling $8,979.
What are the staffing levels at Latta Road Nursing Home East?▾
Latta Road Nursing Home East provides 3.48 total nursing staff hours per resident per day, including 0.38 RN hours, 1.12 LPN hours, and 1.98 nurse aide hours. The total staff turnover rate is 45.7%.
How many beds does Latta Road Nursing Home East have?▾
Latta Road Nursing Home East has 40 certified beds with an average of 36.9 residents per day, resulting in approximately 92% occupancy. The facility is For profit - Individual owned and is part of the Hurlbut Care chain.
Are there other nursing homes near Latta Road Nursing Home East?▾
Yes. This page lists 6 nearby nursing homes in New York, including 6 in Rochester. Compare their CMS ratings, staffing, inspections and fines before choosing a facility.
What do patients and families say about Latta Road Nursing Home East?▾
On Google Maps, Latta Road Nursing Home East has a rating of 2.9 out of 5 based on 10 reviews. This is an independent rating from visitors and families, separate from the official CMS government rating of 3/5.

Part of Hurlbut Care

This chain operates 13 facilities. View all →