CMS data snapshot: July 2026
Facility results compared with averages for CMS-certified nursing homes in New York. Ratings, staffing and turnover measure different parts of care and should be reviewed together.
Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.
A side-by-side view of the two CMS inspection cycles included in the current dataset.
Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.
Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).
Swipe tabs for staffing, quality and ownership.
Latta Road Nursing Home East is a 3-star Medicare and Medicaid certified nursing home in Rochester, New York with 40 certified beds. It has been operating since 1978. Its overall CMS rating is 3 out of 5.
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Provide care and assistance to perform activities of daily living for any resident who is unable.
Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.
Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.
Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Provide care and assistance to perform activities of daily living for any resident who is unable.
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Staffing hours per resident per day. The black line shows the national average.
Quality measures as percentages of residents. Lower is better for all measures.
| Name | Role | Type | Ownership % | Since |
|---|---|---|---|---|
| HURLBUT, ROBERT | DIRECT OWNERSHIP INTEREST | Individual | N/A | Jan 1, 2016 |
| CURLETTA, MARK | CORPORATE OFFICER | Individual | N/A | Jul 16, 2021 |
| HURLBUT, ROBERT | CORPORATE OFFICER | Individual | N/A | Jan 1, 2016 |
| CURLETTA, MARK | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Jul 1, 2021 |
| DAR, SONIA | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Jan 1, 2020 |
| SERGENT, MICHELLE | OPERATIONAL/MANAGERIAL CONTROL | Individual | N/A | Apr 1, 2025 |
| HURLBUT, ROBERT | TRUSTEE OF THE SNF | Individual | N/A | Jan 1, 2016 |
| HURLBUT HEALTH CONSULTING, LLC | ADP OF THE SNF | Organization | N/A | Jul 8, 2025 |
| CURLETTA, MARK | ADP OF THE SNF | Individual | N/A | Jul 1, 2021 |
| DAR, SONIA | ADP OF THE SNF | Individual | N/A | Jan 1, 2020 |
| HURLBUT, ROBERT | ADP OF THE SNF | Individual | N/A | Jan 1, 2016 |
| SERGENT, MICHELLE | ADP OF THE SNF | Individual | N/A | Apr 1, 2025 |
Compare CMS ratings and recorded fines for Latta Road Nursing Home East and nearby alternatives.
Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.
This chain operates 13 facilities. View all →