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HomeWisconsinNu Roc Health and Rehabilitation CTR

Nu Roc Health and Rehabilitation CTR

3576A Nu Roc Ln, Laona, WI 545417156744477WebsiteGoogle Maps
3.3on Google(18 reviews)
4/5Above Average
Accepts Medicare Accepts Medicaid Sprinkler System

CMS data snapshot: July 2026

Health
4/5
Staffing
2/5
Quality
4/5
Beds
50
certified

How Nu Roc Health and Rehabilitation CTR Compares in Wisconsin

Facility results compared with averages for CMS-certified nursing homes in Wisconsin. Ratings, staffing and turnover measure different parts of care and should be reviewed together.

CMS overall rating
4/5
WI average
3.0/5
Above state average
Health inspection rating
4/5
WI average
2.8/5
Above state average
Staffing rating
2/5
WI average
3.6/5
Below state average
Nursing hours per resident
3.19 hrs/day
WI average
4.22 hrs/day
Below state average
RN hours per resident
0.62 hrs/day
WI average
0.99 hrs/day
Below state average
Staff turnover
72.5%
WI average
46.9%
Higher than state average

Comparisons use the matching CMS state averages without a proprietary combined score. Review the comparison methodology.

What the Data Highlights

Its 4/5 overall CMS rating is above the Wisconsin average of 3.0/5.
Its 4/5 health inspection rating is above the Wisconsin average of 2.8/5.
Reported nursing time is 3.19 hours per resident per day, below the state average of 4.22.
Reported RN time is 0.62 hours per resident per day, below the state average of 0.99.

Health Inspection Trend

A side-by-side view of the two CMS inspection cycles included in the current dataset.

Previous cycle
4
deficiency citations
Inspected May 15, 2024
Most recent cycle
7
deficiency citations
Inspected Jun 18, 2025
The most recent cycle recorded 3 more deficiency citations than the previous cycle.

Citation counts alone do not show severity. Review the inspection details below for scope, severity and correction status.

Cost & Demographics

Semi-Private Room
$9,733/mo
Wisconsin median
Private Room
$10,828/mo
Wisconsin median
Forest County 65+
2,258
24.4% of county
County Population
9,239
Forest County

Cost data: Genworth/CareScout Cost of Care Survey (2024). Demographics: U.S. Census Bureau ACS (2022).

Swipe tabs for staffing, quality and ownership.

Nu Roc Health and Rehabilitation CTR is a 4-star Medicare and Medicaid certified nursing home in Laona, Wisconsin with 50 certified beds. It has been operating since 1997. Its overall CMS rating is 4 out of 5.

Beds
50
Avg Residents/Day
35.9
Ownership
For profit - Corporation
Provider Type
Medicare and Medicaid
In Hospital
No
First Approved
Jul 1, 1997
Sprinklers
Yes
Council
Resident
County
Forest
Last Inspection
Jun 18, 2025
Deficiencies (Cycle 1)
7
Weighted Score
35.0
Infection Citations
0

Deficiency Citations (17)

F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Feb 11, 2026Corrected: NoCycle: 1
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Jun 18, 2025Corrected: NoCycle: 1
F0645Potential for Harm

PASARR screening for Mental disorders or Intellectual Disabilities

Survey: Jun 18, 2025Corrected: NoCycle: 1
F0689Potential for Harm

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Survey: Jun 18, 2025Corrected: NoCycle: 1
F0755Potential for Harm

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

Survey: Jun 18, 2025Corrected: NoCycle: 1
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: Jun 18, 2025Corrected: NoCycle: 1
F0851Minimal Harm

Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.

Survey: Jun 18, 2025Corrected: NoCycle: 1
F0851Potential for Harm

Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.

Survey: May 15, 2024Corrected: NoCycle: 2
F0880Potential for Harm

Provide and implement an infection prevention and control program.

Survey: May 15, 2024Corrected: NoCycle: 2
F0699Potential for Harm

Provide care or services that was trauma informed and/or culturally competent.

Survey: May 15, 2024Corrected: NoCycle: 2
F0583Potential for Harm

Keep residents' personal and medical records private and confidential.

Survey: Feb 8, 2024Corrected: NoCycle: 3
F0812Potential for Harm

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Survey: Feb 28, 2023Corrected: NoCycle: 3
F0656Potential for Harm

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Survey: Feb 28, 2023Corrected: NoCycle: 3
F0551Potential for Harm

Give the resident's representative the ability to exercise the resident's rights.

Survey: Feb 28, 2023Corrected: NoCycle: 3
F0552Potential for Harm

Ensure that residents are fully informed and understand their health status, care and treatments.

Survey: Feb 28, 2023Corrected: NoCycle: 3
F0645Potential for Harm

PASARR screening for Mental disorders or Intellectual Disabilities

Survey: Feb 28, 2023Corrected: NoCycle: 3
F0825Potential for Harm

Provide or get specialized rehabilitative services as required for a resident.

Survey: Feb 28, 2023Corrected: NoCycle: 3
Total Fines
$0
Number of Fines
0
Payment Denials
0
Total Penalties
0

No penalties on record.

Staffing hours per resident per day. The black line shows the national average.

Nurse Aide1.77 hrs
National avg: 2.32 hrs
LPN0.80 hrs
National avg: 0.86 hrs
RN0.62 hrs
National avg: 0.69 hrs
Total Nursing3.19 hrs
National avg: 3.86 hrs
Weekend Total2.89 hrs
National avg: 0.00 hrs
Physical Therapist0.01 hrs
National avg: 0.07 hrs
Total Turnover
72.5%
RN Turnover
88.9%
Administrators Left
0

Quality measures as percentages of residents. Lower is better for all measures.

Ownership Type
For profit - Corporation
Recent Change
No

Owners & Managers (6)

NameRoleTypeOwnership %Since
NU ROC HOLDINGS LLC5% OR GREATER DIRECT OWNERSHIP INTERESTOrganization100%Feb 1, 2018
RUVEL, MENACHEMCORPORATE DIRECTORIndividualN/AFeb 1, 2018
WEINBERG, YISROELCORPORATE DIRECTORIndividualN/AFeb 1, 2018
CHAMPION CARE LLCOPERATIONAL/MANAGERIAL CONTROLOrganizationN/AFeb 1, 2018
RUVEL, MENACHEMOPERATIONAL/MANAGERIAL CONTROLIndividualN/AFeb 1, 2018
WEINBERG, YISROELOPERATIONAL/MANAGERIAL CONTROLIndividualN/AFeb 1, 2018

Compare Nearby Nursing Homes

Compare CMS ratings and recorded fines for Nu Roc Health and Rehabilitation CTR and nearby alternatives.

All Wisconsin facilities
Nu Roc Health and Rehabilitation CTR
Laona, WICurrent facility
CMS
4/5
Health
4/5
Staffing
2/5
Recorded fines: None
Florence Health Services
Florence, WI33.3 mi
CMS
1/5
Health
1/5
Staffing
3/5
Recorded fines: None
Maryhill Manor
Niagara, WI34.2 mi
CMS
4/5
Health
3/5
Staffing
4/5
Recorded fines: $50,606
Newcare
Crivitz, WI35.0 mi
CMS
4/5
Health
4/5
Staffing
4/5
Recorded fines: None
Eastview Health and Rehabilitation Center
Antigo, WI36.5 mi
CMS
2/5
Health
2/5
Staffing
3/5
Recorded fines: None
Suring Health and Rehab Center
Suring, WI37.2 mi
CMS
2/5
Health
2/5
Staffing
3/5
Recorded fines: $84,425
Rennes Health and Rehab Center-Rhinelander
Rhinelander, WI38.7 mi
CMS
2/5
Health
2/5
Staffing
4/5
Recorded fines: None
FacilityDistanceCMSHealthStaffingRecorded fines
Nu Roc Health and Rehabilitation CTR
Laona, WI · Current facility
—4/54/52/5None recorded
Florence Health Services
Florence, WI
33.3 mi1/51/53/5None recorded
Maryhill Manor
Niagara, WI
34.2 mi4/53/54/5$50,606
Newcare
Crivitz, WI
35.0 mi4/54/54/5None recorded
Eastview Health and Rehabilitation Center
Antigo, WI
36.5 mi2/52/53/5None recorded
Suring Health and Rehab Center
Suring, WI
37.2 mi2/52/53/5$84,425
Rennes Health and Rehab Center-Rhinelander
Rhinelander, WI
38.7 mi2/52/54/5None recorded

Distance is approximate. Ratings and enforcement data use the current CMS snapshot; recorded fines are not a complete measure of care quality. How nearby facilities are selected.

Frequently Asked Questions

What is the CMS rating for Nu Roc Health and Rehabilitation CTR?▾
Nu Roc Health and Rehabilitation CTR has an overall CMS rating of 4 out of 5 stars, with a health inspection rating of 4/5, staffing rating of 2/5, and quality measures rating of 4/5. This facility is rated above average.
How much does Nu Roc Health and Rehabilitation CTR cost per month?▾
While individual facility pricing is not publicly available, the median nursing home cost in Wisconsin is $9,733/month for a semi-private room and $10,828/month for a private room (Genworth/CareScout 2024). Nu Roc Health and Rehabilitation CTR participates in Medicare and Medicaid, which may cover some or all costs depending on eligibility.
Has Nu Roc Health and Rehabilitation CTR had any health inspection violations?▾
Nu Roc Health and Rehabilitation CTR had 7 deficiency citations in its most recent health inspection (Jun 18, 2025). The current CMS dataset records no fines for this facility.
What are the staffing levels at Nu Roc Health and Rehabilitation CTR?▾
Nu Roc Health and Rehabilitation CTR provides 3.19 total nursing staff hours per resident per day, including 0.62 RN hours, 0.80 LPN hours, and 1.77 nurse aide hours. The total staff turnover rate is 72.5%.
How many beds does Nu Roc Health and Rehabilitation CTR have?▾
Nu Roc Health and Rehabilitation CTR has 50 certified beds with an average of 35.9 residents per day, resulting in approximately 72% occupancy. The facility is For profit - Corporation owned and is part of the Champion Care chain.
Are there other nursing homes near Nu Roc Health and Rehabilitation CTR?▾
Yes. This page lists 6 nearby nursing homes in Wisconsin. Compare their CMS ratings, staffing, inspections and fines before choosing a facility.
What do patients and families say about Nu Roc Health and Rehabilitation CTR?▾
On Google Maps, Nu Roc Health and Rehabilitation CTR has a rating of 3.3 out of 5 based on 18 reviews. This is an independent rating from visitors and families, separate from the official CMS government rating of 4/5.

Part of Champion Care

This chain operates 22 facilities. View all →